Episode
The Food That Built America: American Spirits
Overview
Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.
Details
- Series
- The Food That Built America
- Season
- Season 4
- Episode
- Episode 10
- Air date
- 2023-04-23
- Runtime
- 42 min
Episode context
American Spirits is Episode 10 in Season 4 of The Food That Built America. It aired on 2023-04-23. The runtime is 42 min.
Previous / Next
Episode 9: Peanut Butter Battle
When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
Episode 11: Where There's Smoke
A century ago, most backyard grilling essentials were not yet invented; Henry Ford, a tinkerer named Kingsford, and a passionate butcher created recognizable summer brands and changed the face of American backyards.
More episodes from this season
Episode 8: Thanksgiving Dinner
A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
Episode 12: Thirst Quenchers
Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
Episode 7: When Food Freezes Over
Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
Episode 13: Supermarket Sweep
At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.
Episode 6: The Chicken Coup
A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.
Episode 14: Bring Home the Bacon
A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.
Episode 5: Clash of the Coffee
Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet Coffee. Then, this now-iconic chain creates an entirely new category of restaurant.
Episode 15: Dog Eat Dog
At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.
Episode 4: Candy Revolution
A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
Episode 16: Beer Run
At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.