Episode
The Food That Built America: The Rise of a Rival
Overview
When candy company president Charles Guth gets shafted by a Cola salesman, he decides to buy a bankrupt rival company and go to war with the supplier who wronged him and its new CEO, the maverick businessman Robert Woodruff. The battle will help shape the world of soda for decades to come.
Details
- Series
- The Food That Built America
- Season
- Season 2
- Episode
- Episode 14
- Air date
- 2021-06-13
- Runtime
- 43 min
Episode context
The Rise of a Rival is Episode 14 in Season 2 of The Food That Built America. It aired on 2021-06-13. The runtime is 43 min.
Previous / Next
Episode 13: When the Chips Are Down
As C.E. Doolin and Herman Lay are out to prove the potential of the chips business in the 1950's, their success inspires one of the biggest companies in the world to enter the chip market. When a chemist begins work on a secret project, designing a strong, saddle-shaped chip and a revolutionary container to ship them in, the companies go head to head for market dominance.
Episode 15: Gum Slingers
William Wrigley stumbles upon a new product that will kickstart a revolution across industries, but not before sparking a life-long rivalry.
More episodes from this season
Episode 12: A Game of Chicken
In the 1970's, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.
Episode 16: Breakfast Barons
Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own. And the creation of an iconic food comes at a cost, as the brothers’ relationship reaches a boiling point under the weight of their success.
Episode 11: Ice Cream Empires
A young boy accidentally discovers a frozen treat on a stick, and grows up to bring an endearing classic to the world. Plus, a candy store owner radically re-invents ice cream and launches the first ever ice cream truck. But when both men own a patent on the same thing, the resulting battle will destroy one man, and cement the other's fortune.
Episode 10: The TV Dinner
Gilbert Swanson inherits his father's frozen turkey company and partners with a food chemist to innovate a revolutionary dinner that Americans can heat up at home... they call it the TV Dinner. And when a restauranteur named Vernon Stouffer tries to bring his frozen meals to market, he's blown out of the water by the TV Dinner... until he harnesses a new technology called...the microwave.
Episode 9: Godfathers of Fast Food
A short order chef invents the hamburger bun and engineers a new way of making a burger faster than ever before; Nathan Handwerker invests his life savings into a hot dog stand at Coney Island.
Episode 8: Soup Wars
The fascinating stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.
Episode 7: Cookie Wars
A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging.
Episode 6: Chip Dynasties
Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.
Episode 5: Cola Wars
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
Episode 4: American Cheese
At the turn of the 20th century, James Kraft challenges centuries of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition.