Episode
StartUp: Rebranding
Overview
An ultimatum from NSA Agent Rebecca Stroud throws Araknet into a paranoid tailspin, forcing Wes to reconsider his financing of the company and Ronald to reevaluate his ties to his friends and his past in the LH7 gang. Nick, meanwhile, is inspired to take the company to the next level.
Details
- Series
- StartUp
- Season
- Season 3
- Episode
- Episode 1
- Air date
- 2018-11-01
- Runtime
- 45 min
Episode context
Rebranding is Episode 1 in Season 3 of StartUp. It aired on 2018-11-01. The runtime is 45 min.
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More episodes from this season
Episode 3: Guerilla
As Wes scrambles to hide the rest of his cash from Stroud, Ronald and Nick butt heads over how to carry on as co-CEOs. Meanwhile, Izzy finds herself drawn back into the tech underworld, a choice that will unwittingly put her on a collision course with Araknet’s greatest adversary.
Episode 4: Depreciation
Agent Stroud extradites Izzy to the states in exchange for her loyalty. Wes must travel to Barcelona to confront someone from his past. As Nick scrambles for a magic bullet to fixing Araknet’s growth gap, Ronald goes rogue to try and solve some brewing ethics issues.
Episode 5: Diversification
Wes throws a big party in the hopes of wooing new investors. LH7’s tactics blow back on Ronald’s family. Nick embarks on a secretive mission to save the company. An encounter with someone from Mara’s past sends her into an emotional tailspin. Stroud urges Izzy to insinuate herself back into Araknet.
Episode 6: Authentication
As Araknet enjoys an uptick, Nick grows paranoid that his covert plot will be discovered. When Wes decides to bring in an old friend for financing, Mara rebels and reveals a damning secret. Izzy rejoins ArakNet, but old wounds resurface. Ronald braces for a possible war between LH7 and a rival crew.
Episode 7: Limited Liability
Araknet receives horrific news, spurring a moral debate within the company and forcing Ronald to undermine Nick. Izzy tries to uncover Stroud’s true motivations while wrestling with her own duplicity. Wes hopes to repair his relationship with Mara, but simultaneously encourages her to play dirty.
Episode 8: Profit and Loss
Ronald’s entanglement with LH7 comes home to roost, aggravating his relationship with Nick. With the 100 million-user mark approaching, Nick makes a disturbing choice to protect his own interests. Izzy agonizes over Stroud’s final orders. Mara sets in motion her own nefarious PR strategy.
Episode 9: Questionable Costs
Ronald wrestles with the most difficult decision of his life. To Izzy’s horror, the virus she built blows back on Araknet. When Mara finds out what Nick did to Ronald, their relationship teeters on the edge. Wes’s indictment sends Nick into a downward spiral with biting repercussions.
Episode 10: Trading Up
Ronald fears the impending blowback from a vindictive LH7. Mara’s ultimate plan comes to fruition, blindsiding Wes and Nick. Stroud reemerges to tie up loose ends, leading to an explosive and deadly season finale.