Episode
The Profit: Ellison Eyewear
Overview
A Chicago startup impresses with their high-end sunglasses, but behind the flashy shades, the company struggles to turn a profit; its CEO has trouble moving beyond a personal tragedy, affecting every aspect of the business from marketing to hiring.
Details
- Series
- The Profit
- Season
- Season 5
- Episode
- Episode 13
- Air date
- 2018-06-26
- Runtime
- 45 min
Episode context
Ellison Eyewear is Episode 13 in Season 5 of The Profit. It aired on 2018-06-26. The runtime is 45 min.
Previous / Next
More episodes from this season
Episode 11: Tankfarm & Co.
A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.
Episode 15: Simply Slices
At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees.
Episode 10: Fighting for Farrell's
Marcus returns to Farrell's, a business he helped revive in 2017, to find partners and management fighting each other.
Episode 16: Hangout Lighting
A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup.
Episode 9: Southern Culture
The owner of a packaged Southern food business bites off more than she can chew, bringing colossal debts that clog her cash flow.
Episode 17: Montiel
A women’s athleisure company found initial success building a following online, but the owner’s conservative aesthetic is starting to lose popularity, and she refuses to take any risks, despite suffering sales.
Episode 8: Faded Royalty
Marcus helps a disorganized New York City fashion designer with unpaid loans and an understaffed store.
Episode 18: Baby Bump
A husband-and-wife team work tirelessly to keep their maternity and children’s retail stores open, but after 10 years in business, they aren’t certain of their roles or their numbers, and their merchandise lacks universal appeal. Moreover, a recent health crisis put even more stress on the business and their marriage.
Episode 7: JD Custom Designs
Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays. The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company.
Episode 6: Rayjus
Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel. The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines. Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ. Rayjus also owes the IRS thousands in back taxes.