Episode
Bar Rescue: One Man Brand
Overview
Jon Taffer travels to Marietta, Georgia, to confront a dire situation. He must rescue a failing bar from an owner who stubbornly clings to the misguided belief that his own personal brand alone possesses the power to reverse its fortune.
Details
- Series
- Bar Rescue
- Season
- Season 10
- Episode
- Episode 2
- Air date
- 2026-02-22
- Runtime
- 42 min
Episode context
One Man Brand is Episode 2 in Season 10 of Bar Rescue. It aired on 2026-02-22. The runtime is 42 min.
Previous / Next
Episode 1: Sitting Down on the Job
In Ashland City, TN, Jon Taffer confronts a defiant owner who literally sits on a stool while his family's bar crumbles around him. With the business on the brink, Taffer must inspire this idle owner to stand up and fight.
Episode 3: When Dreams Hit the Sidewalk
In Orlando, Florida, Jon Taffer is on a mission to save a struggling bar. Despite the owner's genuine passion and dedication, the establishment is failing due to a fundamentally flawed and misguided concept that was doomed from its very inception
More episodes from this season
Episode 4: Alley Cat-astrophe
Jon Taffer travels to Bowling Green, Kentucky, to revitalize a struggling bar plagued by a management crisis, as two bartenders contend for a leadership role after the current manager proves ineffectual in overseeing the bar's operations.
Episode 5: A Palette of Problems
A married couple's dream of a successful art-themed bar is in jeopardy, so Jon Taffer steps in to help in Douglasville, Georgia. Their passion for art is undeniable, but their lack of business acumen is leading to failure.
Episode 6: Don't Leave it to Happenchance
Jon Taffer heads to Nolensville, Tennessee, to help a couple whose ambitious plans for an upscale wine bar have completely backfired, leaving their business on the brink of failure and their dreams shattered.
Episode 7: Flush the Slush
Jon Taffer heads to Melbourne, Florida to help rescue a former radio entrepreneur turned bar owner who has suffered personal losses that have caused his business to suffer.
Episode 8: Crust Issues
In Kirkwood, Georgia, a pizza place with a confused identity is failing under its owner's constant micromanagement. Jon Taffer steps in to rescue the business, overhaul its concept, and confront the owner's destructive leadership style.
Episode 9: 615 Reasons to Fail
In Murfreesboro, Tennessee, Jon Taffer must save a bar from failure. The problem stems from the owner's choice to have her boyfriend, a man with absolutely no professional skills or prior experience, manage the entire business operation.
Episode 10: Broken Chains of Command
Jon Taffer heads to DeBary, Florida to rescue a VFW post that is losing members and suffering a financial crisis due to confusion surrounding the leadership of the bar. He must not only rescue the post but also help them establish proper management.
Episode 11: Hair of the Big Dog
Jon Taffer heads to Mt. Dora, Florida to rescue a failing bar where an owner struggles to run her business alone after the tragic passing of her partner. While her daughter and son-in-law offer to help, she is unwilling to accept their ideas.
Episode 12: Havana Rough Time
Jon Taffer faces a unique challenge in Powder Springs, Georgia: a Cuban-themed cigar bar rendered illegal by a city-wide smoking ban. The owners are now in deep debt and weeks from closing.