Episode
Frontline: The Persuaders
Overview
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Details
- Series
- Frontline
- Season
- Season 23
- Episode
- Episode 4
- Air date
- 2004-11-09
Episode context
The Persuaders is Episode 4 in Season 23 of Frontline. It aired on 2004-11-09.
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Episode 3: Rumsfeld's War
Episode 5: Is Wal-Mart Good for America?
FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio, where the local TV manufacturing plant has closed down; the other--a sea of high rises in the South China boomtown of Shenzhen. The connection between American job losses and soaring Chinese exports? Wal-Mart. For Wal-Mart, China has become the cheapest, most reliable production platform in the world, the source of up to $25 billion in annual imports that help the company deliver everyday low prices to 100 million customers a week. But while some economists credit Wal-Mart's single-minded focus on low costs with helping contain U.S. inflation, others charge that the company is the main force driving the massive overseas shift to China in the production of American consumer goods, resulting in hundreds of thousands of lost jobs and a lower standard of living here at home.
https://www.pbs.org/video/frontline-wal-mart-good-america/
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Episode 6: Secret History of the Credit Card
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Episode 1: Sacred Ground
Episode 7: Al Qaeda's New Front
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Episode 8: House of Saud
Episode 9: A Company of Soldiers
Episode 10: The Soldier's Heart
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Episode 11: Israel's Next War?
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Episode 12: Karl Rove -- the Architect
Episode 13: Death of a Princess (Updated)