Episode
thirtysomething: Michael's Campaign
Overview
CAPSULE: Michael crosses swords with the creative director at DAA. Hope gets more involved with her environmental project. At DAA, Michael and Elliot attend a ""war council"" on Minnesota Brands, a huge potential account who they've convinced to give their agency a try. DAA's creative director, Carl Draconis, doesn't even give them credit for this in a meeting about the account, however. Michael has a flashback to 1968. He tells his father he's running for vice-president at school. His father wonders why he isn't running for president instead. Back in the present, Michael comes up with a bold marketing strategy for Oh My Pies, a product of Minnesota Brands which has not been selling well. Draconis coldly shoots his idea down. But privately, Miles tells Michael to stay directly accessible to Minnesota Brands on this project. Meanwhile Hope is getting more involved in the anti-incinerator campaign, planning for a big meeting and finding office space for John Dunaway and his organization. M
Details
- Series
- thirtysomething
- Season
- Season 3
- Episode
- Episode 10
- Air date
- 1989-12-12
- Runtime
- 60 min
Episode context
Michael's Campaign is Episode 10 in Season 3 of thirtysomething. It aired on 1989-12-12. The runtime is 60 min.
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Episode 9: New Parents
CAPSULE: Gary's decision to quit teaching and stay at home with his new baby causes a conflict between him and his mother.
Gary and Susannah's new baby Emma cries for twelve hours and they can't figure out why. In the morning Susannah is reluctant to go to work, but Gary insists. She finds out there that the nearby homeless shelter might be closed to make way for condos, which gets her fighting spirit up. Gary's mother Eileen comes by while Hope is there and mistakenly thinks she is Susannah. After Susannah comes home late and the baby is put to bed, Gary tells his mother he's not going back to teaching; rather, he's going to be a househusband. His mother's reaction is simply, ""Oh.""
During the next day or two, however, Eileen makes it clear that she's not thrilled with Gary's decision to quit teaching. They argue about his deceased father, who wanted badly for him to go to law school. Eileen tells Gary that he's avoided every big decision he ever had to make and should concentrate on g
Episode 11: Pulling Away
CAPSULE: Michael is given more responsibility at DAA, causing friction between him and Elliot. Hope also has to take some responsibility with the anti-incinerator campaign.
Michael and Eliot are excited: Miles loved their ideas for the Snap Happy/Oh My account and DAA will make a commercial to show to a focus group. In a very public way, Miles upbraids Carl Draconis for shooting down the guys' ideas. The next day, Michael and Elliot are stunned to find that Draconis has ""left"" the company ""to pursue other interests."" Miles tells Michael he will be the creative director on the account, and depending on his performance with it, he could be offered Carl's job as the agency's creative director. Michael inherits Carl's office and his assistant Page, who he and Elliot formerly referred to as the ""dragon lady."" Meanwhile, Hope goes with John Dunaway and Ricky Bianca to see a congressman to enlist his opposition to the incinerator, but they receive no encouragement.
Elliot asks Michael if he c
More episodes from this season
Episode 8: The Burning Bush
CAPSULE: Ellyn takes steps toward starting an affair with Jeffrey Milgrom. Hope begins work on an environmental project. Ellyn and Hope's present-day relationship is compared to the one they had in high school.
Flashback: At Lower Merion High School in 1970, Hope and Ellyn are sneaking a smoke. Ellyn tells Hope she's going off to New York with bad boy Mark McCreary. The two girls circulate a petition opposed to a dress code. Present Day: Hope talks with Ellyn, saying that she's quit the magazine Synergy and might be working on an anti-incinerator project. She doesn't tell her friend that she's pregnant. At the gym's pool, Ellyn is swimming and meets Jeffrey Milgrom, an acquaintance from the Steadmans' dinner party. He's Hope and Michael's lawyer and he works with his wife Valerie. Ellyn drops off a batch of material about the incinerator and tells Hope she's seen Jeffrey at the gym the past few days. They're meeting for lunch.
Flashback: Ellyn and Hope protest the dress code and wal
Episode 12: Another Country
CAPSULE: Just as her children's book is published, Nancy is diagnosed with ovarian cancer.
On a typical madhouse morning at the Weston house, Nancy is experiencing some back pain. Later when she sees Melissa and gives her a copy of the new book dedicated to her, Nancy says the pain may be stress related. While at school to pick up the kids, she gets ill has has to rush to the bathroom. Dr. Silverman does an ultrasound for Nancy the next day. At home she tells Elliot that the doctor found ""something,"" an ovary that has dropped behind her uterus, and she wants to do a test.
Dr. Silverman does the examination and says there might be a tumor. More definitive results will come on Monday. Both Nancy and Elliot are worried, but try to keep family life normal and for now aren't telling anyone the news. When Nancy comes to pick up Ethan after a basketball practice, he gets upset with her because she didn't watch him play. Nancy loses her temper and snaps at him, then quickly apologizes. Ethan s
Episode 7: Pilgrims
CAPSULE: Elliot reunites with his family, but Ethan is still full of anxiety which manifests itself as fear for his safety.
Elliot moves back in his house with his wife and children on a busy morning as Thanksgiving is approaching. Ethan tries to get out of going to school. He's being a bit of a discipline problem, complaining that no one listens to him. He walks to school with his friend Nicholas and they talk about a recent spate of robberies that have occurred in the area. Nancy is at her mother Eleanor's new place. She's moved to the area from Indiana, and Nancy hopes she will come by for the holiday celebration. Elliot and Nancy are happy the family is back together, but at night, Ethan listens warily to the police sirens.
Ethan asks his grandmother if his grandfather ever left her. She admits that he did, but came back. Nancy tells Hope and Melissa that Ethan has been obsessed with the recent robberies. Elliot tries to help Ethan with his reading; he balks at the help and then ru
Episode 13: Post-Op
CAPSULE: Nancy, family and friends deal with the aftermath of her cancer surgery.
Nancy has come out of surgery and Elliot calls the Steadman house to tell Hope and Ethan the news--she's OK. Hope tells a stunned Melissa that Nancy had the operation. Nancy's mom Eleanor is there at the hospital, and soon her sister Deb arrives too. They're both glad to see Deb, who is a nurse, but a little of the familiar mother/daughter tension surfaces immediately. Ellyn comes by to see Nancy bearing a gift of banana bread (a running joke in this episode.) She appears to be extremely uncomfortable. Nancy comes home, to the delight of her children.
Eleanor and Deb take up temporary residence at the Weston house and Ethan and Brittany go to stay with the Steadmans for a while. Nancy misses her kids, though, and wants to get back to a semblance of normality. Elliot is very solicitous, though, and wants her to take things very easily. Gary, Melissa, Hope and Michael discuss Nancy's condition. Nancy had a
Episode 6: Strangers
CAPSULE: Melissa must come to terms with the problems she has over the age difference with Lee. Their relationship is paralleled by a new one between Russell Weller and Peter Montefiore.
Russell drops by Melissa's place and is surprised to find Lee there wearing a towel. Melissa takes Russell to DAA, where he meets Peter Montefiore. Melissa encourages Michael to talk up Peter to Russell; Michael didn't realize before that Peter was gay. Later Lee and Melissa are still in the throes of passion when he has to leave. Lee wonders why she never introduces him to her friends. Melissa tells him that they will go have dinner at the Steadmans soon.
Mel photographs Russell painting. She's nervous about her friends meeting Lee and he's nervous about seeing Peter again. Melissa deliberately passes up a locksmith where she was going to get a key made for Lee. Melissa and Lee arrive at the Steadmans. She imagines all sorts of bad things even though everyone likes her new boyfriend. Peter and Russell
Episode 14: Once a Mermaid
CAPSULE: Ellyn restarts her affair with Richard, this time in earnest.
Ellyn seems to be putting her flirtation with Jeffrey behind her, as she talks with Melissa about men and has a blind date with Billy Sidel arranged by Hope and Michael. Bur while leaving the gym one day there's a knock on her car window--and it's Jeffrey, who is willing to start the whole affair over again. She leaves him there, but later at home is thinking about him. Jeffrey calls and leaves a message for her to meet him tomorrow at a park. The next day Ellyn is there waiting in a torrential rainstorm, but before Richard arrives who should appear on the scene but Gary. Barely having avoided being seen, Ellyn lets Richard kiss her.
At the sauna Ellyn and Melissa talk about the blind date. Ellyn reveals she's about to start up with Richard again, though she knows it could be trouble. Melissa tells her to do what she thinks is good for her. Ellyn and Jeffrey meet for dinner and he tells her some of his marital histo
Episode 5: Legacy
Elliot and Michael have a close encounter with disaster on an airplane. Hope's employer, the magazine Synergy, is being taken over and will curtain its environmental watchdog activities. At a dinner party, Hope gets irritated with Michael and Miles' date. Nancy is ready to take Elliot back.
Episode 15: Fathers and Lovers
CAPSULE: Melissa has conflicts with Lee over finding him a new job and with her father over his plans to buy her building.
At a dinner with her parents, the Steadmans and Lee, Melissa mentions that she's concerned about her building turning into condominiums. Her father Murray surprises her when he invites her to his office to propose that he co-sign a loan for her which would allow her to buy the building. Melissa runs across Lee's sketchbook and she's impressed with his drawings. She tells him he's overqualified to be a house painter and that she could help him. He says the drawing is just for fun. Later at DAA, Melissa is there when Courtney Dunton comes into Elliot's office with some portfolios of job applicants. Melissa gets the idea to suggest Lee for the job.
Melissa tells Lee about the job opening for a trainee at DAA. He doesn't seem interested, but goes there to be interviewed. His interview with Courtney is awful; he has no background at all or desire to work in advertising.
Episode 4: New Baby
CAPSULE: Susannah and Gary become new parents after a difficult delivery. Melissa has a hard time accepting Gary's new status.
In a story told in reverse, the opening scene has Susannah in the hospital having a difficult delivery. Gary is there with her. We see earlier scenes of Susannah in pain, getting nauseous and being a little abusive to Gary. Gary calls Melissa but gets her machine. Michael is at the hospital with Gary. The doctor checks the dilating Susannah and sends Gary out.
Still going backwards: The labor starts getting difficult. Gary calls and leaves a message for Melissa, apologizing for what happened earlier. Melissa is listening but doesn't pick up. Gary gets ready for the hospital as contractions are starting. Earlier, Melissa is at his outside his house. She's brought a present for them--a car, albeit an old junker. Melissa argues with Gary, saying he hasn't given her a thought lately, and she stalks off angrily.
Back to the wedding shower: Susannah is looking a litt
Episode 16: Her Cup Runneth Over
CAPSULE: Richard leaves his wife and takes his daughter and moves in with Ellyn. This new instant family experiences some rough times right away.
Richard and Ellyn meet for a noontime rendezvous. It's been five weeks since he said he would leave his wife for her, but he promises today will be the day. At the Steadman house the talk is of their will. Melissa is supposed to be the new baby's godmother and is worried about what that entails. Valerie comes over with some paperwork concerning the will. She breaks down and cries, telling everyone that Richard has left her. She angrily blames Ellyn for selfishly ruining their family. Richard, Ellyn and his daughter Christy (Valerie's stepdaughter) check into a hotel room and awkwardly try to sort out living arrangements.
Among the other women, the news about Ellyn is a hot topic. Ellyn's therapist asks her about her relationship with Christy--her presence has kept Ellyn and Richard from having sex for six and a half days. Ellyn gives Christy